Lighting Science Group, one of the world’s leading LED lighting manufacturers, has announced that its new low cost World Bulb — an omnidirectional 60-watt equivalent A19 LED bulb — has been selected as a 2012 International CES Innovations Design and Engineering Award Honoree.

The Consumer Electronics Association’s International CES Innovations Awards recognize outstanding design and engineering advancements across 32 consumer electronics product groupings. Lighting Science Group’s product was honored in the Eco-Design and Sustainable Technologies category. The World Bulb is planned for launch in early 2012 in India and will be rolled out to other countries throughout the remainder of the year.

“It’s an honor to be recognized by CES as among the elite in consumer electronics, which further testifies to the superior quality and performance of our LED products,” said Jim Haworth, chairman and chief executive officer of Lighting Science Group. “The World Bulb gives off a clean, bright light equivalent to that of a conventional 60-watt incandescent bulb, but while using 85% less electricity.

Plus, the bulb provides a 35% lower total cost of ownership as compared with CFLs. True to its name, I expect that our award winning low cost A19 LED World Bulb will quickly become one of the best selling lighting products around the globe.”

The prestigious Innovations Design and Engineering Awards are sponsored by the CEA, the producer of the International CES, the world’s largest consumer technology tradeshow, and have been recognizing achievements in product design and engineering since 1976. Lighting Science Group’s World Bulb will be displayed at the 2012 International CES, which will run January 10-13, 2012, in Las Vegas, Nevada.

The company’s bulb will also be displayed at CES Unveiled: the Official Press Event of the International CES from 4-7 p.m. on Sunday, January 8, in the Venetian Ballroom of the Venetian.

At 9-watts of electricity use, the World Bulb is designed to handle the variable quality of power in emerging economies around the world. Even compared with relatively efficient CFLs, the new bulb uses 35% less electricity and, unlike fluorescent lights, contains no toxic mercury.

At a suggested retail price below $15, the World Bulb’s payback from electricity savings versus incandescent should take approximately eight months with a calculated lifetime of 17 years based on eight hours a day of use.