San Francisco, U.S.A. — On October 19, SkyPop announced that the restaurant chain Jersey Mike’s Subs has signed up the 650,000th member of its Shore Points Rewards loyalty program powered by SkyPop’s mobile marketing platform. The milestone comes just six months following the April launch of the multi-layered loyalty program, which replaced a paper punch card format that was in use in the company’s stores nationwide.
“The SkyPop-powered Shore Points Rewards program has far exceeded all expectations, across the board,” said Rich Hope, chief marketing officer, Jersey Mike’s. “It was incredibly popular from day one because of how easy it is for customers to sign up, and it resulted in an immediate boost to our loyalty program traffic.”
Hope reported that, historically, 7% of all Jersey Mike’s customers come in three times or more per month. Among those who have signed up for the Shore Points Rewards program, 11% have come into the stores three times or more per month.
SkyPop’s program for Jersey Mike’s includes a custom mobile app for Android and iPhones, a customizable smartphone ad manager dashboard, cloud-based message and notification delivery, and text messaging capabilities. The program also offers near field communication (NFC) stickers that can be placed on phones and tapped at the store.
Hope said these elements enable Jersey Mike’s to offer a robust marketing platform that engages customers. He said that 93% of Shore Points Rewards members (more than 600,000) have opted in to receive text messages with special local offers. Additionally, more than 40,000 smartphone customers are managing their loyalty points and offers, and receiving special in-app ads and offers, through the branded Jersey Mike’s Shore Points Rewards mobile app.
A “Double Points Thursdays” program has generated double-to-triple the normal loyalty club traffic during regional store tests, according to Hope, who said plans are underway for a national roll-out of the double points program.
Joe Poletto, managing partner of SkyPop’s parent company, Indie Global, said, “Our platform enables Jersey Mike’s to monitor usage on a real time basis throughout all its stores and adapt immediately to market-by-market conditions with special offers.”
Jersey Mike’s use of the SkyPop platform recently won a Breakthrough Award in the category of Customer Engagement Innovation. Presented by Hospitality Technology Magazine, the Breakthrough Awards honor foodservice companies for outstanding achievement in technological innovation.
Scott Scherer, Jersey Mike’s chief information officer, said, “This award represents validation of our innovative Shore Points Rewards program. Our IT team was able to seamlessly integrate our own bar code-based loyalty program with the SkyPop NFC mobile marketing platform to create a truly superior customer loyalty and retention product without impacting in-store operations.”