All good things come to an end – so does this year′s London Fashion Week. After five days of busy schedules packed with catwalk shows, film screenings, presentations, talks and receptions hosted either for the British Fashion Council (BFC) or its sponsors, the curtain has finally closed at Somerset House. An exclusive event organized by luxury store Harrods to celebrate the launch of its œShoe Heaven campaign was to be the icing on this particular cake. The British fashion universe will now sit back to chill after hectic weeks in anticipation “ not to say months. With the aftertaste of LFW14 still in our mouths, let′s summarize a handful of its most noticeable moments.
After BFC and London Fashion Week organizers had expressed their willingness to turn the catwalk into a holistic digital experience, participants were looking forward to 9.30AM local time on September 12. They were not disappointed. Online and offline came together at this LFW to reach a wider audience and offer both information and direct communication on the go. The now mandatory official hashtags (#LFW) channeled the conversations between fashion lovers, bloggers, PRs, buyers and press. Meanwhile, catwalk shows were available in streaming or deferred on the London Fashion Week website. Young talents such as Trager Delaney or Christopher Raeburn shared schedule with historic British maisons such as Daks.
At the weekends, the Strand hosted some of the most awaited shows with the presentations of SS15 collections by J. W. Anderson, House of Holland, Marchesa, Paul Smith, Vivienne Westwood or Jonathan Saunders. As usual in the last few years, high-street labels join the British fashion celebration. Again, Topshop Unique counted on top model Cara Delevigne to lead their cast. But the courtyard at Somerset Hourse and the private showrooms were not the only hot spots for those days. The Designer Showrooms was boiling with activity; young talents Faustine Steinmetz and Daniele Romeril shining bright at the NEWGEN Pop-up corner. The fashion vibe spread all over the city, from Kensington to Bloomsbury and in a variety of spectacular venues such as Freemasons′ Hall.
Christopher Kane, Burberry Prorsum, Peter Pilotto and rising designer Erdem took over on September 15. Serial award winner Giles Deacon delighted with his neat patterns, his tribute to ˜50s and ˜60s fashion and his original collaboration with knitwear designers Wool and the Gang to produce a wide range of over-sized, cozy sweaters. Tom Ford and his ultra sexy collection closed the daily schedule with a crowded show at magnificent Lindley Hall.
The final day, September 16, did not let fashion lovers down either. Accessories-designer and London-based Anya Hindmarch put a smile on everyone′s face with her new collection of handbags for SS15. Matching the joyful spirit of the season, Hindmarch proposed a variety of ironic prints to her tote bags, satchels and clutches “ heirs of her last season must-have the Kellog′s print bag.
In the afternoon, Emilio de la Morena, Ashish, Meadham Kirchhoff, Isa Arfen and H by Hakaan Yildirim brought their own cultural diversity to the catwalk.
The lights may have gone out on the scenes in London but the show must go on. Milan will be next.
Image credit: London Fashion Week