Dallas, U.S.A. — Texting and driving has become a national epidemic that causes 11 teen deaths every day in the United States. This deadly problem has inspired the launch of a new No Text and Drive campaign, sponsored by The Time Group, which kicked off on December 12, a national public service announcement video featuring Nashville Recording Artist, Rachel Holder.
Holder, a Nashville up-and-comer who has enjoyed recent success with her song, “In Your Arms”, has joined the Dallas-based marketing company to help create awareness surrounding the dangers of texting and driving. The video release along with Rachel’s free mobile app features more information and an opportunity for users to receive a free No Text and Drive thumb band when they download the app on their smartphone.
“Statistics prove that you are 23 times more likely to crash if you text and drive. Our hope is to create awareness and cause teens to think twice before texting and driving. If this campaign saves just one life, then it will be a success,” said Margaret McKoin, President of The Time Group. Rachel Holder added, “I am proud to be an advocate for safe driving. We encourage teens to wear the thumb bands as a simple reminder to make them think before they text and drive because no text is worth a human life.”
The Time Group, a full service marketing company with over 20 years of experience in the telecommunications and nonprofit industries, provides consultation and advocacy for charitable organizations. The No Text and Drive campaign will continue through 2015 and will feature various celebrities, professional athletes, and military heroes all helping to spread the word to stop this deadly epidemic.
For more information and to receive a free No Text and Drive thumb band, download Rachel Holder’s free mobile app on your smartphone or visit www.rachelholder.com.
Along with the launch of Rachel’s PSA video this month, she will also be performing the national anthem at the upcoming NFL Dallas Cowboys vs. New Orleans Saints game on December 23. Her new release with Curb Records is scheduled for early 2013.
Image Courtesy : Rachel Holder